TP Malaysia wins three Asian Experience Awards for client operations — Eter News

Enriched Analysis 深度解析

TP Malaysia wins three Asian Experience Awards for client operationsTP Malaysia凭客户运营表现赢得三项亚洲体验大奖

TP in Malaysia received three honours at the Asian Experience Awards 2026 for customer, partner and service experience. Its initiatives covered digital banking, airline support and Japanese-language online retail services, combining technology, process changes and workforce development to improve service outcomes, including faster refunds and frontline resolution rates above 90%.TP Malaysia在2026年亚洲体验大奖中获得客户体验、合作伙伴体验和服务体验三项荣誉。其项目覆盖数字银行、航空支持和日语在线零售服务,通过技术应用、流程改造和员工发展改善服务表现,包括缩短退款时间,以及将一线解决率提升至90%以上。

Asian Business Review 6 Oct 2026 2026年10月6日

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Refund turnaround time退款处理时间

01The Story新闻事实

TP in Malaysia received three honours at the Asian Experience Awards 2026 for customer, partner and service experience. Its initiatives covered digital banking, airline support and Japanese-language online retail services, combining technology, process changes and workforce development to improve service outcomes, including faster refunds and frontline resolution rates above 90%.TP Malaysia在2026年亚洲体验大奖中获得客户体验、合作伙伴体验和服务体验三项荣誉。其项目覆盖数字银行、航空支持和日语在线零售服务,通过技术应用、流程改造和员工发展改善服务表现,包括缩短退款时间,以及将一线解决率提升至90%以上。

  • TP in Malaysia won Malaysia Customer Experience of the Year, Malaysia Partner Experience of the Year and Malaysia Service Experience of the Year, all in the outsourcing category.TP Malaysia获得马来西亚年度客户体验、年度合作伙伴体验和年度服务体验奖,三项均属于外包类别。
  • For a leading Singaporean digital bank, the operation expanded from voice and live chat support into social media, customer relations, fraud operations, anti-money laundering screening and credit operations.TP Malaysia为一家新加坡领先数字银行提供服务,业务范围从语音和在线聊天支持扩展至社交媒体、客户关系、欺诈运营、反洗钱筛查和信贷运营。
  • From 2023 to 2025, the digital-bank operation maintained a perfect client satisfaction score while regulatory complaints remained below five cases per month.2023年至2025年期间,该数字银行项目保持满分客户满意度,监管投诉每月少于五起。
  • For a major global airline, AI was used to analyse customer feedback in real time, while more than 100 customer policies were reviewed and enhanced.在一家全球大型航空公司的项目中,团队使用人工智能实时分析客户反馈,并审查和改进了100多项客户政策。
  • The airline initiative reduced refund turnaround times from 21 days to three days.该航空项目将退款处理时间从21天缩短至三天。
  • For a global online retailer, Lean Six Sigma methods and workforce initiatives helped raise frontline resolution rates to more than 90% for Japanese-language support.针对一家全球在线零售商,团队运用精益六西格玛方法及员工培训措施,使日语客户支持的一线解决率提升至90%以上。

The awards highlight how TP Malaysia applies different combinations of technology, process transformation and workforce capabilities to support complex, multilingual operations.这些奖项显示,TP Malaysia通过结合技术、流程转型和员工能力,支持复杂且多语言的客户运营。

023 Dimensions维度分析

Consequence影响推演

Broadening regulated banking operations拓展受监管的银行业务运营

The digital-bank engagement grew beyond conventional customer service into fraud, anti-money laundering and credit operations. This indicates a wider operational role in regulated financial services.数字银行项目已超越传统客户服务,扩展至欺诈运营、反洗钱和信贷运营,显示其在受监管金融服务中的运营角色更加广泛。

  • The engagement began with voice and live chat support before expanding into several specialised banking activities.该项目最初提供语音和在线聊天支持,随后扩展至多项专业银行业务。
  • Regulatory complaints stayed below five cases per month from 2023 to 2025.2023年至2025年期间,监管投诉每月少于五起。
Cause因果关系

AI and policy redesign accelerated airline support人工智能与政策重塑加快航空支持

Real-time feedback analysis and policy changes were paired with frontline guidance to improve service consistency. Refund turnaround times fell from 21 days to three days.实时反馈分析、客户政策调整和一线员工指导相结合,改善了服务一致性,并将退款处理时间从21天缩短至三天。

Refund turnaround time退款处理时间

After the initiative项目实施后3 days

  • The team implemented AI solutions to analyse customer feedback in real time and guide frontline employees.团队实施人工智能解决方案,实时分析客户反馈并为一线员工提供指导。
  • More than 100 customer policies were reviewed and enhanced.团队审查并改进了100多项客户政策。
Stakeholder impact利益相关方

Multilingual capability supported online retail多语言能力支持在线零售

The Japanese-language retail programme combined process simplification with English upskilling, mentoring and rapid coaching. Frontline resolution rates rose to more than 90%, alongside reported revenue uplift and stronger vendor rankings.日语零售服务项目将流程简化与英语能力提升、导师支持和快速辅导结合起来。一线解决率提升至90%以上,同时带来收入增长和更高的供应商排名。

  • Lean Six Sigma methods were used to streamline policy decision trees and reduce unnecessary customer transfers.团队运用精益六西格玛方法简化政策决策树,减少不必要的客户转接。
  • Structured English-language upskilling, mentor support and coaching workflows delivered within 24 hours were introduced.项目引入结构化英语培训、导师支持,以及在24小时内完成的辅导流程。
  • Frontline resolution rates improved to more than 90%.一线解决率提升至90%以上。

03Timeline时间线

  1. 2026 TP in Malaysia received three honours at the Asian Experience Awards.TP Malaysia在亚洲体验大奖中获得三项荣誉。

Key takeaway核心结论

TP Malaysia's three recognised initiatives link operational specialisation and workforce development with measurable service improvements across banking, travel and retail.TP Malaysia获认可的三项项目将专业化运营和员工发展与银行、旅游及零售领域可衡量的服务改善联系起来。

04What to Watch后续关注

  1. Whether TP Malaysia expands further into specialised banking operations beyond traditional customer service.TP Malaysia是否会进一步拓展传统客户服务以外的专业银行运营。
  2. Whether AI-based feedback analysis is applied across more international travel-support operations.基于人工智能的反馈分析是否会应用于更多国际航空支持业务。
  3. Whether the multilingual service model delivers sustained resolution rates and vendor-ranking improvements.多语言服务模式能否持续保持解决率提升,并改善供应商排名。

05Uncertainties不确定因素

  • The source does not disclose the names of the digital bank, airline or online retail client.来源未披露数字银行、航空公司和在线零售客户的名称。
  • The source does not provide the absolute size of the revenue uplift or operational savings.来源未提供收入增长或运营节省的具体金额。
  • The source describes the recognised initiatives but does not specify the award judging criteria or competing entries.来源介绍了获奖项目,但未说明评审标准或参评项目情况。

06Sources信息来源

  1. TP in Malaysia wins three awards at Asian Experience Awards 2026 for driving measurable customer and business outcomes - Asian Business ReviewTP in Malaysia wins three awards at Asian Experience Awards 2026 for driving measurable customer and business outcomes - Asian Business Review Asian Business Review · 2026-10-06

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