Super Indo Indonesia Launches Mid-July 2026 Household and FMCG Discounts — Eter News

Enriched Analysis 深度解析

Super Indo Indonesia Launches Mid-July 2026 Household and FMCG Discounts印尼Super Indo超市推出7月下旬促销

Super Indo supermarket in Indonesia discounted Daia detergent powder 1,500g to IDR 25,900 alongside up to 40% price cuts on select food, beverages, and cleaning products through late July 2026.印尼Super Indo超市对Daia 1500克洗衣粉降价至25900印尼盾，并在2026年7月下旬对特定食品饮料与家清用品提供最高40%折扣。

Kompas.com 22 Jul 2026 2026年7月22日

6.136.13

Daia Powder 1,500g Discount RateDaia 1500克粉状洗衣粉折扣率

41.2741.27

Jungle Juice Price ReductionJungle Juice 果汁降价比例

5151

Ahold Delhaize Joint Venture StakeAhold Delhaize 合资持股比例

01The Story新闻事实

Super Indo supermarket in Indonesia discounted Daia detergent powder 1,500g to IDR 25,900 alongside up to 40% price cuts on select food, beverages, and cleaning products through late July 2026.印尼Super Indo超市对Daia 1500克洗衣粉降价至25900印尼盾，并在2026年7月下旬对特定食品饮料与家清用品提供最高40%折扣。

  • Daia powder detergent 1,500g was discounted by IDR 1,690 to IDR 25,900 from July 22 to 26, 2026.Daia 1500克洗衣粉于2026年7月22日至26日降价1690印尼盾，售25900印尼盾。
  • Food and beverage promotions ran July 20–23, 2026, offering up to 40% off select products.食品饮料促销于2026年7月20日至23日举行，最高提供40%折扣。
  • Diamond Jungle Juice 1,000ml experienced the largest single-item drop from IDR 38,990 to IDR 22,900.Diamond Jungle Juice 1000毫升果汁单品降幅最大���从38990印尼盾降至22900印尼盾。
  • Household care items carried up to 25% discounts from July 20 to 23, 2026, restricted to 6 units.家居用品促销于2026年7月20日至23日提供最高25%折扣，单品限购6件。

Super Indo utilizes targeted weekday promotional windows and purchase limits to drive store traffic and basket sizes across high-frequency consumer goods in Indonesia.Super Indo通过工作日限时促销与限购机制，拉动印尼市场高频快消品的客流与客单价。

024 Dimensions维度分析

Comparison对比

Household Cleaning Price Reductions家清用品降价幅度

Liquid laundry detergent and toilet cleaner received deeper percentage price cuts than powder detergent formulations.液态洗衣液与洁厕剂的折扣百分比高于粉状洗衣粉。

Daia Powder 1,500g Discount RateDaia 1500克粉状洗衣粉折扣率

2026-07-22 to 2026-07-262026年7月22日至7月26日6.13 %

  • Rinso Liquid Detergent Stain Remover 1.5kg fell 23.96% from IDR 36,690 to IDR 27,900.Rinso 1.5公斤液体洗衣液价格下降23.96%，由36690印尼盾降至27900印尼盾。
  • Harpic Power Plus 750ml dropped 26.97% from IDR 47,790 to IDR 34,900.Harpic 750毫升洁厕剂价格下降26.97%，由47790印尼盾降至34900印尼盾。
  • Daia Powder Detergent 1,500g received a 6.13% price reduction from IDR 27,590 to IDR 25,900.Daia 1500克粉状洗衣粉价格下降6.13%，由27590印尼盾降至25900印尼盾。
Comparison对比

Food and Beverage Discount Margins食品与饮料促销折扣

Beverages saw steeper promotional percentage cuts compared to confectionery products during the Tuesday campaign.周二促销期间，饮料类商品较糖果巧克力类商品提供了更高的折扣比例。

Jungle Juice Price ReductionJungle Juice 果汁降价比例

2026-07-20 to 2026-07-232026年7月20日至7月23日41.27 %

  • Diamond Jungle Juice 1,000ml price was reduced by IDR 16,090 (41.27%).Diamond Jungle Juice 1000毫升果汁降价16090印尼盾，降幅41.27%。
  • Cadbury Dairy Milk 81g price fell by IDR 5,590 (26.01%).Cadbury Dairy Milk 81克巧克力降价5590印尼盾，降幅26.01%。
  • Cimory Yogurt Squeeze 120g price dropped by IDR 2,650 (22.27%).Cimory Yogurt Squeeze 120克酸奶降价2650印尼盾，降幅22.27%。
Historical context历史脉络

Super Indo Retail Footprint and Ownership ContextSuper Indo 零售网络与股权背景

Super Indo operates as a major supermarket joint venture in Indonesia between Salim Group and Ahold Delhaize.Super Indo作为Salim Group与Ahold Delhaize在印尼合资建立的超市巨头，具备本土分销优势。

Ahold Delhaize Joint Venture StakeAhold Delhaize 合资持股比例

51 %51%

20232023年

  • Ahold Delhaize holds a 51% controlling stake in PT Lion Super Indo.Ahold Delhaize持有PT Lion Super Indo 51%的控股股权。
  • Super Indo held a 6.6% market share in the Indonesian supermarket category as of 2023.截至2023年，Super Indo在印尼超市领域占据6.6%的市场份额。
Stakeholder impact利益相关方

Manufacturer Supply Chain: Wings Group and Daia制造端供应链：Wings集团与Daia

Daia detergent is produced by Wings Group, one of Indonesia's largest fast-moving consumer goods manufacturers.Daia洗衣粉由印尼最大快消品制造商之一Wings集团生产，主要面向大众家庭市场。

Daia Promo Discount ValueDaia 促销优惠金额

1,690 IDR1,690印尼盾

2026-07-22 to 2026-07-262026年7月22日至7月26日

  • Wings Group produces Daia as a mass-market laundry care brand in Indonesia.Wings集团将Daia打造成印尼大众市场的主流洗涤护理品牌。
  • Daia 1,500g powder detergent promo price applies across all scent and formulation variants.Daia 1500克粉状洗衣粉促销活动涵盖所有香型与配方变体。

03Timeline时间线

  1. 2026-07-20 Super Indo launches 'Selalu Selasa Lebih Untung' and household promos.Super Indo启动周二食饮与家清促销。
  2. 2026-07-22 Super Indo begins 5-day discount campaign on Daia 1,500g detergent.Super Indo开启为期5天的Daia洗衣粉特惠。
  3. 2026-07-23 Final day of 40% F&B and 25% household items promotional period.食饮40%与家清25%折扣促销迎来最后一天。
  4. 2026-07-26 Daia powder detergent 1,500g promo price window ends.Daia 1500克粉状洗衣粉促销折扣正式截止。

Key takeaway核心结论

Super Indo leverages overlapping mid-week discount schedules to drive volume sales across essentials like Daia detergent and FMCG goods in Indonesia.Super Indo通过重叠的工作日折扣计划，拉动Daia洗衣粉及各类快消核心品类在印尼的销量增长。

04What to Watch后续关注

  1. Consumer uptake during overlapping promotion dates on July 22 and 23.观察7月22与23日重叠促销期的消费者采购热度。
  2. Post-promo price adjustments and restocking cycles at Super Indo outlets.关注Super Indo门店促销截止后的价格回升与补货。

05Uncertainties不确定因素

  • Regional inventory availability across individual Super Indo branch locations.Super Indo各分店促销商品的实际库存与供货差异。
  • Potential purchase limit enforcement consistency for popular discount items.热门促销商品单人限购6件规则的执行一致性。

06Sources信息来源

  1. Super Indo Detergent Promotion July 23, 2026: Daia Powder 1,500g at IDR 25,9002026年7月23日 Super Indo 洗衣粉促销：Daia 1500克粉状装仅需 25900 印尼盾 Kompas.com · 2026-07-22
  2. Super Indo Brand Overview and Market PresenceSuper Indo 品牌概览与市场表现 Ahold Delhaize · 2024-01-15
  3. Wings Corporation Product Portfolio - Daia DetergentWings 集团产品组合 - Daia 洗衣粉 Wings Corporation · 2024-05-10

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