Global businesses prepare for China import expo as market access expands — Eter News

Enriched Analysis 深度解析

Global businesses prepare for China import expo as market access expands中国进口博览会临近，全球企业关注市场准入扩大机遇

The ninth China International Import Expo will bring companies from around the world to Shanghai from Nov. 5 to 10, as China begins its 15th Five-Year Plan and promotes higher-standard opening up. New exhibitors from manufacturing, healthcare and emerging markets are seeking access to Chinese and Asia-Pacific demand, while the expo expands support for smaller firms and African products.第九届中国国际进口博览会将于11月5日至10日在上海举行。随着中国开启“十五五”时期并推动高水平开放，来自制造业、医疗保健和新兴市场的新参展企业正寻求进入中国及亚太市场，展会也将加强对中小企业和非洲产品的支持。

Xinhua News 5 Oct 2026 2026年10月5日

27,0002.7万

Overseas exhibitor appearances since 20182018年以来海外参展商参展次数

70,3927万

Newly established foreign-invested firms新设外商投资企业

13,0001.3万

Overseas micro, small and medium-sized enterprises in the first eight editions前八届参展海外微型、小型和中型企业

01The Story新闻事实

The ninth China International Import Expo will bring companies from around the world to Shanghai from Nov. 5 to 10, as China begins its 15th Five-Year Plan and promotes higher-standard opening up. New exhibitors from manufacturing, healthcare and emerging markets are seeking access to Chinese and Asia-Pacific demand, while the expo expands support for smaller firms and African products.第九届中国国际进口博览会将于11月5日至10日在上海举行。随着中国开启“十五五”时期并推动高水平开放，来自制造业、医疗保健和新兴市场的新参展企业正寻求进入中国及亚太市场，展会也将加强对中小企业和非洲产品的支持。

  • The ninth CIIE is scheduled in Shanghai from Nov. 5 to 10, 2026.第九届进博会计划于2026年11月5日至10日在上海举行。
  • Since its launch in 2018, the expo has attracted participants from more than 180 countries, regions and international organizations.自2018年创办以来，进博会已吸引来自180多个国家、地区和国际组织的参与者。
  • Overseas exhibitors have made about 27,000 appearances, with more than 3,400 new products, technologies and services debuting at the expo.海外参展商累计参展约2.7万次，超过3400项新产品、新技术和新服务在展会上首发。
  • China registered 70,392 newly established foreign-invested firms in 2025, up 19.1 percent year on year.2025年中国新设外商投资企业70392家，同比增长19.1%。
  • Since May 1, China has applied zero-tariff treatment to imports from all 53 African countries with which it has diplomatic relations.自5月1日起，中国对与其建交的全部53个非洲国家输华产品实施零关税待遇。
  • Nearly 13,000 overseas micro, small and medium-sized enterprises have participated in the first eight editions.前八届进博会累计有近1.3万家海外微型、小型和中型企业参展。

The CIIE is being used as a channel for foreign companies, including smaller firms and African exporters, to connect with China’s consumer and industrial markets.进博会正成为包括中小企业和非洲出口商在内的海外企业对接中国消费市场和产业市场的重要渠道。

024 Dimensions维度分析

Historical context历史脉络

A recurring platform for international suppliers持续扩大的国际供应商平台

The expo’s participation record shows that it has evolved from a single event into a recurring route for overseas companies to introduce products, technologies and services to China.进博会的参与记录显示，它已从一次性展会发展为海外企业向中国推出产品、技术和服务的持续性渠道。

Overseas exhibitor appearances since 20182018年以来海外参展商参展次数

Since 20182018年以来27,000 appearances

Since 20182018年以来3,400 items

  • Participants have come from more than 180 countries, regions and international organizations.参与者来自180多个国家、地区和国际组织。
Cause因果关系

Foreign investment and domestic demand外商投资与国内需求

The event takes place as China promotes stronger domestic demand and higher-standard opening up. The source also reports record growth in newly established foreign-invested firms in 2025.展会举行之际，中国正推动扩大内需和高水平开放。报道还显示，2025年中国新设外商投资企业数量创下新高。

Newly established foreign-invested firms新设外商投资企业

20252025年70,392 firms

First half of 20262026年上半年402.14 billion yuan

  • The number of newly established foreign-invested firms rose 5.3 percent year on year in the first half of 2026.2026年上半年，新设外商投资企业数量同比增长5.3%。
  • China is seeking to expand imports as it works to boost domestic consumption and pursue more balanced trade.中国正寻求扩大进口，以促进国内消费并推动更加平衡的贸易。
Stakeholder impact利益相关方

More room for smaller and African exporters中小企业和非洲出口商获得更多空间

The expo is widening participation beyond large multinationals through support for smaller overseas businesses and a stronger focus on Asian and African products. Zero-tariff treatment and upgraded green channels are intended to improve access for eligible African exports.进博会正通过支持海外中小企业并加强亚洲和非洲产品专区，扩大大型跨国企业之外的参与范围。零关税待遇和升级后的绿色通道旨在改善符合条件的非洲产品进入中国市场的条件。

Overseas micro, small and medium-sized enterprises in the first eight editions前八届参展海外微型、小型和中型企业

13,000 enterprises1.3万家企业

First eight editions前八届

African countries covered by zero-tariff treatment享受零关税待遇的非洲国家

53 countries53个国家

Since May 1自5月1日起

  • Cote d'Ivoire will make its first appearance at the CIIE business exhibition with cocoa, coffee, cashews and kola nuts.科特迪瓦将首次参加进博会企业商业展，展示可可、咖啡、腰果和可乐果。
  • China has expanded green channels for products including dried chilies, coffee beans, cashews and wild aquatic items.中国已扩大对干辣椒、咖啡豆、腰果和野生水产品等商品的绿色通道。
Consequence影响推演

From market testing to repeat sales从市场试探到持续销售

The experience of Syrian soap exporter Muhannad Shakally illustrates how repeated participation can support product expansion after an initial market test in China.叙利亚肥皂出口商Muhannad Shakally的经历显示，企业在中国完成初步市场测试后，持续参展可能支持产品线扩展。

  • After bringing traditional Syrian soap to the inaugural expo in 2018, Shakally's monthly orders exceeded five tonnes, equivalent to around 20,000 bars.2018年首届进博会带来传统叙利亚肥皂后，Shakally的月订单量已超过5吨，约合2万块。
  • At the 2026 expo, he plans to introduce aromatherapy products and Syrian herbal teas.在2026年进博会上，他计划推出芳香疗法产品和叙利亚草本茶。

03Timeline时间线

  1. 2018 The China International Import Expo was launched, and traditional Syrian soap was presented at its inaugural edition.中国国际进口博览会创办，传统叙利亚肥皂在首届展会上亮相。
  2. 2025 China registered 70,392 newly established foreign-invested firms, a record high according to the source.据报道，2025年中国新设外商投资企业70392家，创历史新高。
  3. 2026-05-01 China began applying zero-tariff treatment to imports from all 53 African countries with which it has diplomatic relations.中国开始对与其建交的全部53个非洲国家输华产品实施零关税待遇。
  4. 2026-11-05 The ninth CIIE is scheduled to open in Shanghai and run through Nov. 10.第九届进博会计划在上海开幕，并持续至11月10日。

Key takeaway核心结论

The upcoming CIIE combines China’s import-expansion agenda with a platform for foreign investors, smaller enterprises and African exporters.即将举行的进博会将中国扩大进口的议程，与服务外国投资者、中小企业和非洲出口商的平台功能结合起来。

04What to Watch后续关注

  1. Whether new exhibitors such as WFL Millturn Technologies and Perennial Holdings use the expo to expand in China and the Asia-Pacific region.WFL Millturn Technologies和Perennial Holdings等新参展企业能否借助展会扩大在中国及亚太地区的业务。
  2. How the upgraded Asian and African products section supports African businesses under China’s zero-tariff policy.升级后的亚洲和非洲产品专区将如何帮助非洲企业利用中国零关税政策。
  3. Whether stronger import growth and domestic-demand policies translate into additional opportunities for overseas suppliers.进口增长和扩大内需政策能否为海外供应商带来更多机会。
  4. The product response to Syrian aromatherapy items and herbal teas at the 2026 expo.叙利亚芳香疗法产品和草本茶在2026年进博会上的市场反响。

05Uncertainties不确定因素

  • The source does not provide attendance, transaction or deal-value forecasts for the ninth CIIE.报道未提供第九届进博会的参展人数、成交额或交易规模预测。
  • The source reports import growth of 21.7 percent in August but does not specify the year in that sentence.报道提到8月进口增长21.7%，但该句未明确说明年份。
  • The reported foreign direct investment figure is for the first half of 2026 and should not be treated as a full-year total.报道中的外商直接投资数据为2026年上半年数据，不应视为全年总额。

06Sources信息来源

  1. China Focus: Global businesses eye opportunities as China import expo nears-China International Import ExpoChina Focus: Global businesses eye opportunities as China import expo nears-China International Import Expo Xinhua News · 2026-10-05

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