Chinese Companies Put Compliance at the Core of Staying in Europe

01The Story新闻事实

Liu Jiandong, chairman of the China Chamber of Commerce to the EU, said Europe remains a key destination for Chinese investment, but the central challenge has shifted from market access to stable, sustainable and compliant operations. He highlighted localisation, risk management, legal channels and tangible benefits for local communities as priorities for Chinese companies.中国欧盟商会会长刘坚东表示，欧洲仍是中国企业投资的重要目的地，但核心挑战已从进入市场转向以稳定、可持续和合规的方式经营。他将本地化、风险管理、依法维权以及为当地社区带来切实利益列为中企的重点。

Liu Jiandong said Europe’s mature consumer market, industrial and supply chains, and infrastructure continue to attract Chinese enterprises.刘坚东表示，欧洲成熟的消费市场、发达的产业和供应链以及基础设施，仍在吸引中国企业。
In the latest CCCEU survey, 81 per cent of respondents said uncertainty in the EU business environment had increased.在中国欧盟商会最新调查中，81%的受访者表示欧盟营商环境的不确定性上升。
Across the seven years of the CCCEU report, the uncertainty indicator deteriorated for six consecutive years.在中国欧盟商会连续发布报告的七年中，该不确定性指标有六年连续恶化。
The CCCEU survey found that 40 per cent of Chinese enterprises had experienced some degree of differential treatment because they were Chinese companies.中国欧盟商会调查发现，40%的中国企业曾因中国企业身份经历某种程度的差别待遇。
Chinese companies in Europe currently support 260,000 direct jobs, according to Liu.刘坚东表示，目前在欧洲的中国企业直接支持约26万个就业岗位。

For Chinese companies in Europe, long-term market access increasingly depends on compliance, local integration and demonstrable contributions to host economies.对在欧洲经营的中国企业而言，长期市场发展越来越取决于合规、本地融入以及对东道国经济作出的可证明贡献。

024 Dimensions维度分析

Historical context历史脉络

From market entry to sustainable operations从进入市场转向可持续经营

Liu described a shift in the operating challenge: companies are no longer focused mainly on whether they can access Europe, but on whether they can develop there in a stable, sustainable and compliant way.刘坚东描述了经营挑战的转变：企业关注点已不再主要是能否进入欧洲市场，而是能否在当地以稳定、可持续和合规的方式发展。

Respondents reporting increased EU business uncertainty表示欧盟营商不确定性上升的受访者

Respondents reporting increased EU business uncertainty表示欧盟营商不确定性上升的受访者81 %

Years of consecutive deterioration in the indicator该指标连续恶化的年数6 years

The focus has increasingly shifted from market access to stable, sustainable and compliant development.关注重点已逐步从市场准入转向稳定、可持续和合规发展。
The CCCEU said its uncertainty indicator had deteriorated for six consecutive years across the seven years covered by its reports.中国欧盟商会表示，在其报告覆盖的七年中，不确定性指标有六年连续恶化。

Contradiction矛盾之处

Compliance and perceived unequal treatment合规与差别待遇认知

Compliance is presented as a foundation for long-term operations, while survey findings point to a business environment in which some Chinese companies perceive differential treatment.报道将合规视为长期经营的基础，同时调查结果显示，部分中国企业认为自己面临差别待遇。

Chinese enterprises reporting some differential treatment表示经历某种差别待遇的中国企业

Chinese enterprises reporting some differential treatment表示经历某种差别待遇的中国企业40 %

Liu said businesses need to strengthen compliance and risk-management capabilities as European regulation becomes more stringent.刘坚东表示，随着欧洲监管趋严，企业需要加强合规和风险管理能力。
The CCCEU survey found that 40 per cent of Chinese enterprises had experienced some degree of differential treatment because they were Chinese companies.中国欧盟商会调查发现，40%的中国企业曾因中国企业身份经历某种程度的差别待遇。

Stakeholder impact利益相关方

Localisation as a stakeholder strategy将本地化作为利益相关方策略

Liu said localisation should extend beyond hiring local employees to engaging with local communities and culture. He linked this approach to tangible economic benefits, including jobs and contributions to local growth.刘坚东表示，本地化不应止于雇用当地员工，还应包括融入当地社区和文化。他将这一做法与就业和促进当地增长等切实经济利益联系起来。

Direct jobs supported by Chinese companies in Europe在欧洲的中国企业直接支持的就业岗位

260,000 jobs26万个岗位

Chinese companies in Europe currently support 260,000 jobs directly.目前在欧洲的中国企业直接支持约26万个就业岗位。
Liu said “in Europe, for Europe” should involve deeper integration into local communities, not only local hiring.刘坚东表示，“在欧洲，为欧洲”不仅意味着雇用当地员工，还意味着更深入地融入当地社区。

Future signal前瞻信号

Industrial cooperation amid shifting advantages比较优势变化下的产业合作

Liu said China and Europe need to find a better balance through two-way cooperation in technology and markets. He argued that investment should support deeper cooperation and sustainable development rather than market domination.刘坚东表示，中欧需要通过技术和市场的双向合作寻找更好的平衡。他认为，投资应服务于更深入的合作和可持续发展，而不是试图主导市场。

Europe is concerned about losing control over core technologies and key industrial chains, according to Liu.刘坚东表示，欧洲担忧失去对核心技术和关键产业链的控制。
He said the comparative advantages of China and Europe are shifting in some cutting-edge sectors.他表示，在一些前沿领域，中欧双方的比较优势正在发生变化。
He said mutual trust can be built through practical cooperation and long-term dialogue.他表示，互信可以通过务实合作和长期对话建立。

03Timeline时间线

2026-09 Liu Jiandong gave the interview on the sidelines of the China International Fair for Investment and Trade, held from 8 to 11 September 2026.刘坚东在2026年9月8日至11日举行的中国国际投资贸易洽谈会期间接受采访。

Key takeaway核心结论

Chinese companies seeking to remain and expand in Europe are being urged to combine strict compliance with local integration, legal preparedness and measurable economic contributions.寻求在欧洲持续经营和发展的中国企业，被要求将严格合规与本地融入、依法维权准备以及可衡量的经济贡献结合起来。

04What to Watch后续关注

Whether Chinese companies further strengthen compliance and risk-management systems as European regulation becomes more stringent.随着欧洲监管趋严，中国企业是否会进一步加强合规和风险管理体系。
Whether localisation develops beyond local hiring into deeper engagement with European communities and culture.本地化是否会从雇用当地员工进一步发展为深入参与欧洲社区和文化。
Whether China-EU cooperation in new energy and other industries produces tangible, mutually beneficial outcomes.中欧在新能源等产业的合作能否产生切实且互利的成果。
Whether companies use legal channels to defend their rights when they encounter alleged unfair treatment.企业在遭遇其所认为的不公平待遇时，是否会通过法律渠道维护自身权益。

05Uncertainties不确定因素

The source does not specify which EU policies contributed to the reported increase in business uncertainty or differential treatment.消息来源未具体说明哪些欧盟政策导致营商不确定性上升或差别待遇问题。
The survey sample, methodology and fieldwork date for the latest CCCEU findings are not provided.消息来源未提供中国欧盟商会最新调查的样本、方法和调研时间。
The interview presents Liu Jiandong’s assessment and does not provide separate views from EU institutions or European businesses.该采访呈现的是刘坚东的判断，未提供欧盟机构或欧洲企业的独立观点。

06Sources信息来源

Liu Jiandong: Chinese Companies Look to Stay in Europe — With Compliance at the CoreLiu Jiandong: Chinese Companies Look to Stay in Europe — With Compliance at the Core The East is Read · 2026-10-03

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