AI adoption gains momentum across Southeast Asia — Eter News

Enriched Analysis 深度解析

AI adoption gains momentum across Southeast Asia人工智能在东南亚的应用势头增强

A survey of more than 300 companies across Singapore, Malaysia, Indonesia, the Philippines, Thailand and Vietnam finds that AI adoption in Southeast Asia is advancing faster than the global average, with nearly half of surveyed companies moving beyond pilots. However, organisations still face barriers to scaling agentic AI and converting technology investment into measurable bottom-line impact.一项针对新加坡、马来西亚、印度尼西亚、菲律宾、泰国和越南逾300家企业的调查显示，东南亚人工智能应用速度快于全球平均水平，近半数受访企业已超越试点阶段。不过，企业在扩大代理式人工智能应用，以及将技术投入转化为可衡量的利润表现方面仍面临障碍。

Singapore Economic Development Board 1 Oct 2026 2026年10月1日

300300

Survey respondents调查受访者

99

Organisations ready to experiment with agentic AI准备尝试代理式人工智能的组织

1111

Technology budget allocated to AI用于人工智能的技术预算比例

01The Story新闻事实

A survey of more than 300 companies across Singapore, Malaysia, Indonesia, the Philippines, Thailand and Vietnam finds that AI adoption in Southeast Asia is advancing faster than the global average, with nearly half of surveyed companies moving beyond pilots. However, organisations still face barriers to scaling agentic AI and converting technology investment into measurable bottom-line impact.一项针对新加坡、马来西亚、印度尼西亚、菲律宾、泰国和越南逾300家企业的调查显示，东南亚人工智能应用速度快于全球平均水平，近半数受访企业已超越试点阶段。不过，企业在扩大代理式人工智能应用，以及将技术投入转化为可衡量的利润表现方面仍面临障碍。

  • McKinsey, the Singapore Economic Development Board and Tech in Asia surveyed more than 300 respondents from companies using AI.McKinsey、新加坡经济发展局和Tech in Asia调查了逾300名来自人工智能应用企业的受访者。
  • The survey covered six Southeast Asian markets: Singapore, Malaysia, Indonesia, the Philippines, Thailand and Vietnam.调查覆盖东南亚六个市场：新加坡、马来西亚、印度尼西亚、菲律宾、泰国和越南。
  • Nearly half of surveyed Southeast Asian companies have moved beyond AI pilots, exceeding the global average.近半数受访东南亚企业已超越人工智能试点阶段，高于全球平均水平。
  • Nine in 10 organisations say they are ready to experiment with agentic AI, although adoption in externally facing functions remains at an early stage.十分之九的组织表示准备尝试代理式人工智能，但其在面向外部的职能中的应用仍处于早期阶段。
  • Organisations are allocating between 11% and 40% of their technology budgets to AI, yet few report a bottom-line impact.企业将11%至40%的技术预算用于人工智能，但只有少数企业观察到对利润表现的实际影响。

Southeast Asia is moving quickly from AI experimentation toward broader adoption, but sustained business value depends on organisational foundations and execution beyond technical pilots.东南亚正快速从人工智能试验迈向更广泛应用，但能否持续创造商业价值取决于组织基础以及超越技术试点的执行能力。

024 Dimensions维度分析

Comparison对比

Adoption momentum应用势头

Nearly half of surveyed companies have progressed beyond pilots, placing Southeast Asia ahead of the global average. The survey is positioned as a comparison across six ASEAN markets and competitors such as Europe and the US.近半数受访企业已从试点阶段继续推进，使东南亚高于全球平均水平。该调查还将六个东盟市场与欧洲和美国等竞争对手进行比较。

Survey respondents调查受访者

300 people, more than300人，超过

Survey period not specified调查时间未注明

  • Nearly half of surveyed Southeast Asian companies have moved beyond AI pilots.近半数受访东南亚企业已超越人工智能试点阶段。
  • The survey covers Singapore, Malaysia, Indonesia, the Philippines, Thailand and Vietnam.调查覆盖新加坡、马来西亚、印度尼西亚、菲律宾、泰国和越南。
Contradiction矛盾之处

Agentic AI readiness versus deployment代理式人工智能的准备度与部署

Boardroom readiness to experiment is high, but adoption beyond technical functions remains limited. This gap suggests that willingness to test agentic AI has not yet translated into broad operational use.企业管理层尝试代理式人工智能的意愿较高，但其在技术职能以外的应用仍然有限。这一差距表明，尝试意愿尚未转化为广泛的运营使用。

Organisations ready to experiment with agentic AI准备尝试代理式人工智能的组织

9 out of 10 organisations9每10个组织中

Survey period not specified调查时间未注明

  • Nine in 10 organisations say they are ready to experiment with agentic AI.十分之九的组织表示准备尝试代理式人工智能。
  • Usage in externally facing functions is still in its early days.代理式人工智能在面向外部的职能中的使用仍处于早期阶段。
Consequence影响推演

Investment is not yet translating into impact投入尚未转化为实际影响

Companies are directing a substantial share of technology budgets to AI, but few observe an impact on bottom-line performance. The report identifies scaling barriers and organisational foundations as factors in capturing lasting value.企业正将相当一部分技术预算投入人工智能，但只有少数企业观察到对利润表现的影响。报告将扩大应用的障碍和组织基础视为实现持续价值的关键因素。

Technology budget allocated to AI用于人工智能的技术预算比例

Survey period not specified调查时间未注明11 %

  • Organisations allocate between 11% and 40% of technology budgets to AI.企业将11%至40%的技术预算用于人工智能。
  • Few organisations observe actual impact on bottom-line performance.只有少数企业观察到对利润表现的实际影响。
Future signal前瞻信号

From pilots to business reinvention从试点走向业务重塑

The report distinguishes leading organisations by treating AI as central to business reinvention rather than as a series of pilots. It identifies strong foundations as necessary for unlocking lasting value.报告认为，领先组织将人工智能视为业务重塑的核心，而不是一系列孤立试点。报告指出，坚实的组织基础是释放持续价值的必要条件。

  • Top-performing organisations treat AI as core to business reinvention.表现领先的组织将人工智能视为业务重塑的核心。
  • The report says lasting AI value requires strong foundations.报告称，实现人工智能的持续价值需要坚实的基础。

03Timeline时间线

  1. 2026-10-01 Singapore EDB published the report page, “AI in Southeast Asia: An era of opportunity.”新加坡经济发展局发布《东南亚人工智能：机遇时代》报告页面。

Key takeaway核心结论

Southeast Asia shows strong AI adoption momentum, but the main test is whether companies can scale beyond pilots and produce measurable business results.东南亚人工智能应用势头强劲，但关键考验在于企业能否超越试点阶段并创造可衡量的商业成果。

04What to Watch后续关注

  1. Whether agentic AI expands from technical functions into externally facing functions.代理式人工智能是否会从技术职能扩展到面向外部的职能。
  2. Whether AI budget allocations of 11% to 40% of technology spending begin to generate measurable bottom-line impact.占技术支出11%至40%的人工智能预算投入是否开始产生可衡量的利润影响。
  3. Whether organisations adopt AI as part of broader business reinvention rather than maintaining isolated pilots.企业是否将人工智能纳入更广泛的业务重塑，而不是维持孤立的试点项目。

05Uncertainties不确定因素

  • The source does not provide the exact share represented by “nearly half” or the detailed global comparison figures.来源未提供“近半数”的确切比例，也未列出全球比较的详细数据。
  • The survey covers companies already using AI, so its findings may not represent organisations without AI use.调查对象是已经使用人工智能的企业，因此结果可能不代表尚未使用人工智能的组织。
  • The source does not specify the survey date or the distribution of respondents across markets and industries.来源未说明调查日期，也未说明受访者在各市场和行业之间的分布。

06Sources信息来源

  1. AI in Southeast Asia: An era of opportunity | Singapore EDBAI in Southeast Asia: An era of opportunity | Singapore EDB Singapore Economic Development Board · 2026-10-01

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