Chinese Companies Put Compliance at the Core of European Expansion — Eter News

Enriched Analysis 深度解析

Chinese Companies Put Compliance at the Core of European Expansion中企将合规置于欧洲拓展核心

Europe remains a major destination for Chinese investment, but the operating challenge has shifted from gaining market access to achieving stable, sustainable and compliant growth. China Chamber of Commerce to the EU Chairman Liu Jiandong said companies should strengthen compliance, understand local rules and culture, create local economic benefits, deepen community ties and use legal channels to protect their interests.欧洲仍是中国企业投资的重要目的地，但经营挑战已从进入市场转向实现稳定、可持续且合规的发展。中国欧盟商会会长刘坚东表示，中企应加强合规能力，了解当地规则与文化，创造本地经济效益，深化社区联系，并通过法律渠道维护自身合法权益。

The East is Read 3 Oct 2026 2026年10月3日

8181

Respondents reporting increased uncertainty认为不确定性上升的受访者

260,00026万

Direct jobs supported by Chinese companies in Europe在欧洲中国企业直接支持的就业岗位

01The Story新闻事实

Europe remains a major destination for Chinese investment, but the operating challenge has shifted from gaining market access to achieving stable, sustainable and compliant growth. China Chamber of Commerce to the EU Chairman Liu Jiandong said companies should strengthen compliance, understand local rules and culture, create local economic benefits, deepen community ties and use legal channels to protect their interests.欧洲仍是中国企业投资的重要目的地，但经营挑战已从进入市场转向实现稳定、可持续且合规的发展。中国欧盟商会会长刘坚东表示，中企应加强合规能力，了解当地规则与文化，创造本地经济效益，深化社区联系，并通过法律渠道维护自身合法权益。

  • Europe remains a key destination for Chinese investment because of its mature consumer market, developed industrial and supply chains, and infrastructure.欧洲凭借成熟且规模可观的消费市场、发达的产业和供应链以及完善的基础设施，仍是中国投资的重要目的地。
  • In the latest CCCEU survey, 81 per cent of respondents said uncertainty in the EU business environment had increased.在中国欧盟商会最新调查中，81%的受访者表示欧盟营商环境的不确定性有所上升。
  • The uncertainty indicator deteriorated for six consecutive years across the seven years covered by CCCEU reports.在中国欧盟商会报告涵盖的七年中，该不确定性指标连续六年恶化。
  • CCCEU found that 40 per cent of Chinese enterprises had experienced some degree of differential treatment because they were Chinese companies.中国欧盟商会发现，40%的中国企业曾因中国企业身份而经历某种程度的差别待遇。
  • Chinese companies in Europe currently support 260,000 direct jobs.目前，在欧洲经营的中国企业直接支持26万个就业岗位。

For Chinese companies in Europe, long-term market presence increasingly depends on compliance and local integration rather than market entry alone.对在欧洲经营的中国企业而言，长期留在当地越来越取决于合规与本地融合，而不只是进入市场。

024 Dimensions维度分析

Historical context历史脉络

A more uncertain operating environment更加不确定的经营环境

The business environment is described as becoming more uncertain, while some Chinese companies report differential treatment. Liu said companies must respond through stronger compliance and risk management rather than by exploiting regulatory gaps.报道指出，欧盟营商环境的不确定性正在上升，部分中国企业还反映遭遇差别待遇。刘坚东表示，企业应通过加强合规和风险管理来应对，而不是试图利用监管漏洞。

Respondents reporting increased uncertainty认为不确定性上升的受访者

Latest CCCEU survey中国欧盟商会最新调查81 %

Across seven years of CCCEU reports中国欧盟商会报告涵盖的七年6 years

CCCEU survey中国欧盟商会调查40 %

  • CCCEU said a series of EU policies had had a tangible impact on businesses.中国欧盟商会表示，一系列欧盟政策已对企业产生切实影响。
Future signal前瞻信号

From market access to sustainable presence从进入市场到可持续扎根

Chinese companies are moving from an export-focused model toward global operations. In Europe, that shift requires understanding employment policies, compliance requirements and market-entry rules, while integrating more deeply into local communities.中国企业正从以产品出口为主转向全球化经营。在欧洲，这一转变要求企业了解就业政策、合规要求和市场准入规则，并更深入地融入当地社区。

  • Liu identified five priorities: local economic benefits, understanding local rules and culture, stronger compliance and risk controls, localisation, and legal protection of legitimate interests.刘坚东提出五项重点：创造本地经济效益、了解当地规则与文化、加强合规和风险控制、推进本地化，以及通过法律维护合法权益。
  • The principle of “in Europe, for Europe” was presented as requiring more than local hiring; it also involves engagement with communities and culture.“在欧洲，为欧洲”不仅意味着雇用当地员工，也包括参与当地社区和文化。
Stakeholder impact利益相关方

Economic contribution as a basis for local ties以经济贡献夯实本地联系

Liu linked the growth of Chinese enterprises to local interests, including jobs, livelihoods and economic growth. He cited direct employment as one tangible way companies can demonstrate mutual benefits.刘坚东将中国企业的发展与当地利益联系起来，包括就业、生计和经济增长。他将直接创造就业视为企业展示互利成果的一种具体方式。

Direct jobs supported by Chinese companies in Europe在欧洲中国企业直接支持的就业岗位

260,000 jobs26万个岗位

Currently目前

  • The interview highlighted potential complementarities in green and low-carbon development, new energy, technological innovation and advanced manufacturing.访谈强调，绿色低碳发展、新能源、技术创新和先进制造等领域具有互补潜力。
Contradiction矛盾之处

Technology and industrial-chain tensions技术与产业链方面的张力

Liu said Europe’s concern extends beyond market share to control over core technologies and key industrial chains. He argued that cooperation will require protecting intellectual property while building two-way collaboration based on the changing comparative advantages of both sides.刘坚东表示，欧洲的担忧不止于市场份额，还涉及对核心技术和关键产业链的控制。他认为，双方需要在保护知识产权的同时，根据彼此不断变化的比较优势开展双向合作。

  • Chinese greenfield investment in Europe, including in new-energy vehicles, has been increasing as the EU develops strategic industries.随着欧盟发展战略产业，中国在欧洲的绿地投资正在增加，其中包括新能源汽车领域。
  • Liu said trust can be built through practical cooperation and sustained dialogue.刘坚东表示，信任可以通过务实合作和持续对话来建立。

03Timeline时间线

  1. 2026-09 Liu Jiandong gave the interview on the sidelines of CIFIT, held from 8 to 11 September 2026.刘坚东在2026年9月8日至11日举行的投洽会期间接受采访。
  2. 2026-10-03 The East is Read published the translated interview excerpt.《The East is Read》刊发该访谈节选的译文。

Key takeaway核心结论

Chinese companies seeking to remain and expand in Europe face a business environment where compliance, localisation and trust-building are central to sustainable operations.希望留在欧洲并扩大业务的中国企业，正面对一个将合规、本地化和建立信任置于可持续经营核心的商业环境。

04What to Watch后续关注

  1. Whether Chinese companies strengthen compliance and risk-management systems to meet increasingly stringent European regulation.中国企业是否会加强合规和风险管理体系，以应对日益严格的欧洲监管。
  2. Whether investment in new energy and other strategic industries produces tangible local benefits and deeper industrial-chain cooperation.新能源及其他战略产业投资能否带来切实的本地利益，并推动更深入的产业链合作。
  3. Whether sustained communication and practical cooperation can reduce uncertainty and build mutual trust between Chinese and European stakeholders.持续沟通和务实合作能否降低不确定性，并增进中欧利益相关方之间的相互信任。

05Uncertainties不确定因素

  • The reported perception of differential treatment may require assessment from a broader range of perspectives, according to Liu.刘坚东表示，关于差别待遇的企业感受可能需要从更广泛的角度加以评估。
  • The interview does not specify which EU policies or sectors account for the reported uncertainty and differential treatment.访谈没有具体说明哪些欧盟政策或行业导致了所报告的不确定性和差别待遇。
  • The extent to which China-EU cooperation can balance technology protection with technology collaboration remains unresolved.中欧合作能否在技术保护与技术协作之间实现平衡，仍有待观察。

06Sources信息来源

  1. Liu Jiandong: Chinese Companies Look to Stay in Europe — With Compliance at the CoreLiu Jiandong: Chinese Companies Look to Stay in Europe — With Compliance at the Core The East is Read · 2026-10-03

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